Snoop Dogg and G-Starr streetwear brand teamed up for “Say It Witcha Booty,” a new tongue-in-cheek global Hardcore Denim campaign described as an inclusive celebration of all rear ends from men and women to islands and dogs.
“I’m teaming up with G-Star, because we are both pushing the field, staying ahead, cutting the edge,” Snoop Dogg explained. “We are both masters of our craft—leading the game. You know what I’m saying? We look ahead.”
The collection includes overalls, trench coats, hoodies and more. Visit G-Starr’s website to shop the collection.